September 30, 2008

Can I Interest You in Some Kielbasa?

I just saw a commercial (or "advert," as the Brits might say) for the MLB playoffs, narrated by Angels center fielder Torii Hunter. I attempted to find the clip on YouTube for reference, but was unsuccessful, so here's the transcript (in a minute you'll see why I'm typing it):

The commercial begins with a shot of Hunter holding a laptop, and on the screen are graphics saying "The Halo Effect, Posted by Hunter 48" (it is clear at this point that we're seeing what is supposed to be a Torii Hunter blog entry)

At this point, Torii says: "We're not about earning points for good behavior."

Then, an announcer's voice comes in over a highlight: "Oh my goodness, what a play!"

Torii: "We're about scoring runs."

Announcer (speaking over a shot of Angels 1B Mark Teixeira): "Salami time!"

There's more to the commercial, but let's just stop right here, because I know I did a double-take at this point.

Just so we're clear, I know as well as anybody that the term "grand slam" is sometimes morphed to "grand salami," apparently because even something that happens as rarely as a bases loaded home run must be augmented to give a shout out to salted and cured meat.

Even so, this use of the announcer's call "Salami time!" struck me as decidedly odd. Sure, you can easily decipher what it means in baseball terms, but you also have to consider the broader context, and where I come from, "Salami time!" can mean two things: 1) that you've just ordered the meat and cheese plate at your favorite Italian restaurant, or 2) you're a teammate of Charles Haley on the late 1980's and early 1990's San Francisco 49ers.

What I'm left to wonder here is whether or not the person who put together the script for this commercial considered the double meaning of "salami time," or if I am indeed the only a-hole juvenile enough to immediately consider the more anatomical interpretation.

I would like to think that the producer of the commercial was in on the joke, but in a world where I routinely hear on-air phrases like "that's the deepest penetration the Jets have enjoyed all day," I just don't know what to believe anymore.

Sometimes I think that we're losing our ear for innuendo altogether. But fear not: Any time an announcer cries out the words "Salami time!" into the night, I will be here, ever vigilant, to point out the undeniable truth: that he basically just said "Penis."


Anonymous Jesse said...

god i love kielbasa

4:43 PM, October 01, 2008  

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